About Alopure

Alopure is a private label for 100% botanical baby skin care products that are pure, safe, natural, and sustainable. We are a team of three sisters based in Singapore. We are parents, and we recognise the importance of good quality moisturisers and skin care products for babies and children, particularly those with sensitive skin.

In Latin, "Alo" means "to nourish", while "pure" represents the high quality of the ingredients we use in our products. Alopure embodies our wish for our children - for them to have healthy skin nurtured by the purest oils. We don't believe in using nasty chemicals to control or relieve skin conditions such as eczema or psoriasis; we believe that pure is best, just as less is more.

Throughout Asia, nature's oils - in particular, coconut oil - have been used for generations to soothe the skin and condition the hair. Our brand embraces this wisdom to create tried and tested formulations incorporating simple, natural oils. We consider this to be a better long-term solution for problematic skin than chemical ingredients or steroid creams.

We collaborate with a dermalogical laboratory in Singapore to develop our product range, in compliance with local regulations and made in GMP (Good Manufacturing Practice) standards. We source our raw ingredients from all over the world – from Southeast Asia to Switzerland, and Australia to the US. All of our oils are 100% pure, of exceptional quality, and cold-pressed to retain their goodness, to perfectly nourish and protect the skin. Our star ingredient, virgin coconut oil, has incredible benefits for the skin, which is why we choose to base all of our products on its natural goodness.

We at Alopure wouldn't use harsh chemical-based skin care products on our babies' skin, which is why we have developed our range of plant-derived, naturally hypoallergenic skin care for your children that are vegan, cruelty-free, and proudly made in Singapore.